From Photo to Paper to Film.


„A natural pose that may occur occasionally
in a particular „real life“ situation becomes
standardized once it is adopted by photographers“.
(Charles Lewis)

'HOCKE' (German for squat) - a revived 90s hip-hop pose, trending on instagram and in fashion editorials - is the title of a series by BAM. The two directors portrayed chilled car lovers, posing with a vintage Golf Mk1 and a Toyota Tazz on the beaches of Muizenberg, outside of Capetown.

South African manufacturing plants were the last ones to build the entry level cars up until the late 2000s and both models are still hugely popular today, greatly defining the streetscapes of the cities. All bare bones and boxy, these affordable cars are like blank canvases that can be driven as they are or pimped out and completely converted under the hood to challenge modern supercars for a race.

directed by BAM
DOP: Julian Robinet & Tristan Siefert
Production: JustUsProduction
Styling: Sarah Hugo Hamman
MakeUp: Yuki Shoji
Casting: My Friend Ned & Bossmodel SA
Edit: Schnittfrequenz
Grading: POP
Design: OOOZ Club