BEN & MARTIN aka BAM shoot for the Vice Media subsidiary VIRTUE WORLDWIDE the new VOLKSWAGEN R models: Golf R, Touareg R eHybrid, Tiguan R and Arteon R. in a modern visual language

Vice Media subsidiary VIRTUE is the new lead agency for the Volkswagen R models. To realize the various launch campaigns, VIRTUE commissioned Cologne-based photographer team BAM.

Together with creatives Anna Nowok, Johannes Jatho, Romano Dudas and Producer Matthias Lip from VIRTUE, the production took them to southern Germany. The result is a fresh and modern mix which emotionally stages the lifestyle and premium character of the VWR models.

Production was supported by Kai Tietz together with GoSee Member Andreas Hofmann from PEAK Productions. Styling was taken care of by Natalie Schneider, and H&M came from Nadine Thoma @ NINA KLEIN. The look & feel was created in cooperation with TREY Digital Studio.

shot by BAM
represented by Kai Tietz

Client: VW-R
Production: Peak Productions
Agency: VIRTUE
CD: Anna Nowok
Senior AD: Johannes Jatho & Romano Dudas
Ext. Producer: Matthias Lip
Post: Trey Digital Studio
Styling: Natalie Schneider
Hair & Make-Up: Nadine Thoma