Toyota Mirai Campaign

Agency: Saatchi & Saatchi US

Toyota Mirai Campaign

100% visionary, 0% emissions. Pioneer of a zero-emission future. With the Toyota Mirai, which only emits water vapor, Cologne-based transportation duo BAM took it to Los Angeles. Created under the clear, starry sky of California and on LA's sunny streets were two atmospheric campaign motifs. The look & feel is the result of a cooperation with GoSee member Elisabeth Winter.

TOYOTA officially comments : The 2019 Toyota Mirai’s new marketing campaign entitled “Real Power” illustrates the power of hydrogen fuel cell technology to change the world. The vehicle’s POWER button takes center stage, supported by joyful, optimistic imagery, to convey the idea that Mirai doesn’t just make life better for the driver, it has the potential to make life better for everyone. Mirai customers want to bring smart and purposeful innovation to the mainstream.

shot by bam
represented by Kai Tietz

Client: Toyota Motor Sales, USA Inc.
Agency: Saatchi & Saatchi US
Art Producer: Katie Buntsma
Creative Director: Matt Davis
ACD / Art Director: Lori Wittig
Production: Kindly Productions, Kai Tietz Produktion GmbH
Post Production: Trey GmbH